The ability of a firm (a private firm) to attract interest from the circles of investors and other market participants, mainly in an attempt to go public (going public). Such interest is typically reflected in the growth in analyst coverage, change in institutional ownership, and stock turnover.
Visibility (market visibility or financial visibility) is vital over the life cycle of a firm intending to carry out an initial public offering (IPO) or in its pursuit to remain public. In addition to visibility, firms consider investor recognition in their decisions either to go public or become/ remain private. Increased visibility in the public markets positively impacts the profile of firms, enhancing their appeal and credibility in the eyes of investors and other market players and stakeholders, and vice versa. Typically, larger firms receive wider analyst coverage and as a result draw more interest from investors and other market players. The opposite is true with smaller firms.
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