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ATL

It stands for above the line; a classification of revenue and expense items that are fully and directly considered in...

Above The Line

A classification of revenue and expense items that are fully and directly considered in the calculation of an entity's periodic...

ATL Costs

In the income statement (profit nd loss/ PnL) it describes all expenditure (expenses) incurred by a firm before taxes and...

Above The Line Costs

In the income statement (profit nd loss/ PnL) it describes all expenditure (expenses) incurred by a firm before taxes and...

ATL

It stands for above the line; an advertising or marketing technique in which promotional activities are carried out through mass...

Above The Line

An advertising or marketing technique in which promotional activities are carried out through mass media, such as television, cinema, radio,...