A small-scale or meager-budget business or enterprise. When a firm doesn’t have the resources or intention to spend much money...
The final result, output, or outcome a process/ event, or a decision relating to the same. For example, the bottom...
A borrower's pledge of a property to a lender or creditor in order to secure repayment of a loan or...
In general, the transformation of goods, ideas, or services, that are not normally viewed or considered goods, into a commodity....
An idiomatic term that denotes a decision relating to a company's positioning and presence (footprint) in the market. The decision...
An idiomatic term that has many meanings depending on context. It may refer to a company's range of service or...
A record of a business transaction that establishes a contractual relationship between a buyer and seller under which delivery is...
A type of business transformation whereby a company changes the very nature of an asset: by replacing/ exchanging it for...
An advertising or marketing technique in which promotional activities are carried out through less conventional methods than the customary channels...
It stands for below the line; an advertising or marketing technique in which promotional activities are carried out through less...