An act of seeking interest from the broad public (public investors) for an offering (public offering) through mass communication (advertising, roadshows, etc.) For private placements, general solicitation would not be allowed (by regulators) should qualification for exemption from “registration under Regulation D” be pursued and applied for. Under private placements, solicitation is restricted to accredited investors (e.g., banks, insurance firms, HNW individuals, etc.)
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